Privacy policy

BalanceBites Privacy Policy

Effective Date: July 9, 2025

BalanceBites (“BalanceBites,” “we,” “us,” or “our”) is committed to protecting your privacy. This Privacy Policy explains how we collect, use, and share personal information when you visit our website, use our tools or services, subscribe to our emails, or make a purchase through our store (collectively, the “Services”).

By using the Services, you agree to the collection and use of information in accordance with this Privacy Policy.

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1. Personal Information We Collect

We may collect the following categories of personal information:

• Contact Information: name, email address, billing and shipping addresses

• Account Information: account credentials and preferences

• Order & Transaction Data: purchases, subscriptions, returns, and cart activity

• Payment Information: processed securely by third-party payment providers (we do not store full payment details)

• Device & Usage Data: IP address, browser type, device identifiers, pages visited, and interactions with our site

• Marketing & Analytics Data: interactions with emails, ads, calculators, and site features

• Customer Communications: emails or messages you send to us

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2. How We Collect Information

We collect information when you:

• Provide it directly (placing orders, subscribing to emails, creating an account)

• Interact with our site automatically (cookies, analytics tools)

• Interact with third-party platforms connected to our Services (such as Shopify, payment processors, or analytics providers)

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3. How We Use Your Information

We use personal information to:

• Process and fulfill orders and subscriptions

• Provide access to free workout programs, calculators, and site features

• Communicate with you about your account, purchases, or inquiries

• Send newsletters, educational content, updates, and product announcements

• Improve and personalize our website and Services

• Analyze usage and marketing performance

• Prevent fraud and comply with legal obligations

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4. Email Marketing & Communications

When you provide your email address, you consent to receive emails from BalanceBites, including transactional messages, newsletters, educational content, and product announcements.

You may unsubscribe from marketing emails at any time by clicking the unsubscribe link included in our emails. Transactional emails related to purchases or account activity may still be sent as required.

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5. Sharing of Information

We may share your personal information with trusted third parties only as necessary to operate our business, including:

• Shopify, our ecommerce platform

• Payment processors

• Shipping and logistics partners

• Marketing and advertising platforms

• Analytics and IT service providers

• Legal or regulatory authorities when required by law

We do not sell your personal information.

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6. Advertising & Analytics

We use analytics and advertising tools, including Meta Pixel, Advanced Matching, and Conversions API, to measure performance and deliver relevant advertising. These tools may collect or receive information about your interactions with our Services.

You can manage ad preferences through your platform settings (e.g., Facebook or Google).

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7. Your Rights & Choices

Depending on your location, you may have the right to:

• Access, correct, or delete your personal information

• Object to or limit certain data processing

• Opt out of targeted advertising

• Manage email preferences

To make a request, contact us at: support@balancebites.co

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8. Data Retention

We retain personal information only as long as necessary to provide our Services, comply with legal obligations, resolve disputes, and enforce our agreements.

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9. Security

We use reasonable administrative, technical, and physical safeguards to protect your personal information. However, no method of transmission or storage is 100% secure. You are responsible for maintaining the security of your account credentials.

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10. Children’s Privacy

Our Services are not intended for children under the age of 13. We do not knowingly collect personal information from children.

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11. International Users

Your information may be processed and stored outside your country of residence, including in the United States. By using the Services, you consent to such transfers.

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12. Changes to This Policy

We may update this Privacy Policy from time to time. Any changes will be posted with a revised effective date. Continued use of the Services constitutes acceptance of the updated policy.

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13. Contact Us

If you have questions or concerns about this Privacy Policy, contact us at:

support@balancebites.co